RAF, three letters for a new vision of man. The work of an artist to redefine the standards for men. Something like that RAF SIMONS.
Neerpelt, Belgium . The beginning of a story. Children
uninteresting. Adolescence without interest. What interests you, reader, beginning in 1991.
degree in industrial design, he began working in interior design for individuals or dealers. His most interesting work is taking shape under the direction of Walter Van Beireindonck and multiple showrooms.
In 1995, it operates a radical change and became a self-taught men's fashion with the creation of his eponymous brand RAF SIMONS. Immediate success. Rapid growth, certainly too fast. In 2000, he abandoned the direction of the brand and holds a deep questioning of his work. Overwhelmed, he clearly explains his need to recharge, regain the essence his work is deeply damaged by the turn "business" that takes the brand. He returned shortly afterwards, in 2001, and now surrounds himself with a small team of collaborators.
intimate atmosphere for exceptional results. The criticism is unanimous. RAF SIMONS is a rebirth.
He was appointed professor of the department reference mode at the University of Applied Arts in Vienna until 2005. Receive the first prize of the Swiss Textiles Award in 2003.
indicator of success, he launched in 2005 by RAF RAF SIMONS line adjacent to the hand-line. His audience diversifies nicely. The same
year consecration when he was appointed artistic director of the excellent JIL SANDERS , which allows him, finally, to extend his talents to women's fashion.
For some it is a slap, for others the approach is too simplistic. His first season brings new life, certainly his best signing. He redefined sustainable silhouette of the woman, and imposes his minimalist vision.
Its stores flourish in Europe and especially Japan. His collaborations with the following in the wake bags Eastpack, Doc Martens and Fred Perry in 2008.
As he said himself, the approach of his work and the message he delivers us takes shape in the acceptance and pride in our own personality.
It identifies the unlikely alliance of the energy of youth subcultures of the 90s and expertise of the finest suits for men. The meeting perfecto pants clip, and this, for our greatest pleasure.
RAF SIMONS can only be defined by what did not exist before him.
Welcome to Antwerp.
0 comments:
Post a Comment